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Table of Contents

What they're saying about "The Last Word on Power"

©1997, 1998, 1999 All rights reserved

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Table of Contents

1. THE POWER TO "MAKE THE IMPOSSIBLE HAPPEN"

Moving Beyond "Power 101"

What Is Executive Re-Invention?

Leaders Must Re-Invent Themselves First

Transforming Your Way of Being versus Changing What You Are Doing

The Context Is Decisive

Language Is The House of Being

The Stages of Re-Invention

The Roots of Re-Invention

Who Are the Candidates for Re-Inventing Themselves?

The "Ticket" Into Re-Invention

2. UNCOVERING YOUR WINNING STRATEGY - Discovering the Source of Your Success, Which is Also the Source of Your Limitation

Success Is Never Free

The Compensating Power Principle

Your Individual Winning Strategy

Expressing Your Winning StrategyAs A Whole

Can the Hold of a Winning Strategy Be Broken?

The Rewards of Executive Re-Invention

Winning Strategies in Organizations

Next Stop: The Human Condition

3. THE UNIVERSAL HUMAN PARADIGM

The Voice Whispering in Everyone's Ear

The Way Things "Should" or "Shouldn't" Be

The Perpetual "Missing Dot"

"Survival" Under the Universal Human Paradigm

How You Learned to Compensate

The Universal Human Paradigm in Organizations

Toward the Freedom Trail

4. DYING BEFORE GOING INTO BATTLE - Freeing Yourself From the Illusion That You Can Control Life So That It Turns Out the Way It Should

The End of Hope

"...Catch as Catch Can..."

The Eye of the Needle of Hopelessness

Learning to Hit Bottom Without Giving Up

Telling Yourself the Truth

5. CREATING THE RE-INVENTION PARADIGM - Acquiring the Capacity the Make the Impossible Happen

Declaring the Future

A Declaration of Possibility

Creating the Re-Invention Paradigm

Taking a Stand

Declarations in Organizations

Honing the Declaration

From Declaration to Design

6. INVENTING AN IMPOSSIBLE FUTURE - Creating a New Game That Re-Designs You as a Leader

Leaders Are the "Clearing" in Which the Future Happens

Generating a Clearing for Yourself as a Lewader

Creating an Invented Future

The Design of Your Game

Principle #1: Assume you will fail at this game.

Principle #2: Something within the game has to be more important than something else.

Principle #3: The game you design must be currently impossible, and you must be passionate about engaging in it.

Principle #4: The bold promises you make should have challenging time frames.

Principle #5: The game must be large enough in scope to hold all of your other accountabilities in it.

7. BUILDING THE BRIDGE BETWEEN "POSSIBILITY" AND "REALITY" - Implementing Your Impossible Future

The Addictive Cycle of Interpretation

The Bridge From Possibility to Reality Is a Conversation for Action

Requests: Queries That Generate Commitment

Promises, Bold Promises

Three Questions After Something Happens

Action Under the Re-Invention Paradigm

8. WHAT ATHLETES AND PERFORMERS KNOW ABOUT BEING EXTRAORDINARY (THAT EXECUTIVES DON'T)

Creating a Lifelong Practice

The Whole Is Greater Than the Sum of It's Parts

Leading an Organizational Re-Invention

The Last Word on Power

Appendix I: The Two Master Paradigms

Appendix II: Terms of Executive Re-Invention

Appendix III: For Leaders Already Engaged in Organizational Re-Invention or Re-Engineering

Notes


What executives are saying about The Last Word On Power

"Tracy Goss' The Last Word on Power has incredible possibilities for leaders of all organizations. At a time when my career had become successful by normal means of measurement, it had become stale and predictable to me. The Executive Re-Invention Program opened my eyes to a whole new world of breakthroughs and has allowed me and the organizations I work with to investigate a new future that was previously invisible. Tracy Goss' new book can open up those opportunities for any leader willing to investigate re-inventing themselves and their organization."

Robert Meers, CEO and President
REEBOK

"Among the myriad of leadership development programs available today we have found the work done in the Executive Re-Invention Program by Tracy Goss to be extremely impactful - she makes a difference. She knows what she is doing."

Charles Butt, Chairman
H. E. Butt Grocery Company

"Grow Revenue, reduce expenses, improve service . . . at the same time . . . IMPOSSIBLE! But that is the IMPERATIVE for survival in telecommunications today. Tracy Goss and the Executive Re-Invention Program were a turning point in my life. They allowed me to develop the focused, calm resolve to expect to accomplish the impossible routinely . . . and that is real POWER!"

Jerry Carr, Chairman and CEO
Rochester Telephone Corp

"The Last Word on Power from Tracy Goss and the Executive Re-Invention Program on which it is based, will revolutionize management. A must for the leader who has been looking for a way to transfer ownership of the future success of the organization to his or her employees and release their full potential."

Jean-Luc Schwitzguebel, President, Textile Dyes Division
Ciba Specialty Chemicals

"Tracy Goss hits on the single most important element in all of the discussion about re-invention, quality management or transformation: she deals with the power of individual leadership. If you are a leader in any organization, you ought to read this book."

The Honorable Ann Richards
former Governor of Texas

"If you need to be an extraordinary leader, or an extraordinary team - you need this book!" My executive team has produced remarkable results in the year since we began the Executive Re-Invention Program with Tracy Goss and Sheila Reid. Our profits have doubled, and we're on an upward swing that was simply impossiible one year ago. It would not be an exaggeration to say that re-inventing myself -- an experience much like, "'twas blind, but now I see!" has made all the difference at work and at home."

Bob Loeffler, Senior Vice President/General Manager
H-E-B Pantry Foods

"The Last Word on Power should be a part of any change architect's plan for creating leaders who must bring a difficult or impossible future into existence. The Executive Re-Invention Program is a call to courage. It transformed me as a leader. Looking back on it, not re-inventing myself would be like living half a life. For any executive, HR or otherwise, who intends to have their contribution be the creation of great leadership, Executive Re-Invention is essential."

Greg Thomson, Senior Vice President Human Resources
Owens Corning Fiberglas Corp.

"Tracy Goss has walked the walk of Transformation. In The Last Word on Power, she shares with us the map and the journey. This book and the Executive Re-Invention Program will be viewed, from the far future, as the breakthrough that finally broke the back of the corporate principles that have addicted our leaders to power as force, as opposed to power as freedom."

James L. Throneberg, Chairman and CEO
ThorLo Inc.

"The Executive Re-Invention Program transforms the paradigm of leadership. The Last Word on Power (based on the Program) is a must read for anyone interested in moving from leading toward the future to leading from the future, from keeping pace with change to setting the pace in the changing world we operate in."

Susan Fabre, Vice President Human Resources
Houston Industries, Inc.
Houston Lighting & Power

"At last, here is someone with a handle on the missing link in reengineering and organizational transformation - leaders who can routinely make the impossible happen. In The Last Word on Power, Tracy Goss demystifies transformational leadership. This is an important and insightful work. I recommend it, and the Executive Re-Invention Program to anyone interested in creating a high-performance organization."

Dr. Allan L. Scherr, Senior Vice President, (former IBM Fellow)
EMC Corporation

"This book in for 'advanced' leaders who are on the verge of making impossible dreams come true for themselves or their organizations. Tracy Goss understands what it takes for one person to make a difference in the world of business, politics, government or community leadership, and through the Executive Re-Invention Program and The Last Word on Power, she shows exactly how it can be done."

Mary Beth Rogers, Visiting Professor "The Politics of Change"
LBJ School of Public Affairs, University of Texas

"The Executive Re-Invention Program has provided me with powerful insight into myself as a leader and how I produce extraordinary results in certain areas of my life. More importantly, this insight has allowed me to achieve breakthroughs in my life and work that I previously considered impossible."

Michael France, Partner
Zolfo Cooper, LLC

"Tracy Goss' Executive Re-Invention Program works a lot like a precision lens. A first look can be disorienting and unsettling because it provides such a different perspective. However, pretty soon its sharpness and focus sheds new light. Nowhere is this seen better than in her 'The future is the means not the end' assertion. Working with Tracy was a revelation."

Tony McGrath, Corporate Affairs Director
Scottish & Newcastle, PLC, Edinburgh, Scotland

"The book, The Last Word on Power is a must read for anyone interested in transcending mere improvement. Tracy Goss has presented decades of her research and her work with executives and leaders attending the Executive Re-Invention Program in a direct, to the point and very readable and practicable fashion."

The Honorable John Snobelen, Minister of Education
Province of Ontario, Canada

"Tracy Goss" take on power and leadership in contemporary organizations is unique and welcome. Ms. Goss provides a totally new framework for understanding leadership, and on top of that, one that is eminently practical. All authors dream about wanting a conversation with their readers. Goss does this so successfully that I want to know her and continue the dialog. Even more Iíd like to participate in the Executive Re-Invention Program itself."

Warren Bennis, author of On Becoming A Leader and the forthcoming book Organizing Genius: Secrets of Creative Collaboration. Founding Chairman of
The Leadership Institute, University of Southern California


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