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TRACY GOSS, AUTHOR LECTURER AND CONSULTANT

Tracy Goss is an internationally recognized consultant, author and lecturer and the foremost authority on Executive Re-Invention™. Her book, The Last Word On Power: Executive Re-Invention for Leaders Who Must Make the Impossible Happen, is a must-read for corporate executives or any leader who must acquire the power to go beyond continuous improvement and make the impossible a reality.

Ms. Goss is President of Goss-Reid Associates, a management consulting firm based in Austin, Texas. She specializes in working with Chief Executive Officers and their senior management teams, worldwide, to invent and strategically plan an "impossible future" and to "re-invent" themselves and their executive cadre to successfully lead their organization into that future. Her unique methodology, Executive Re-Invention™, is a series of radical transformations in which you put at stake the success you have become as a leader for the power of making the impossible happen.

Over the past fifteen years, Ms.Goss has introduced the strategic thinking, principles and practices of Executive Re-Invention™ to clients, including major U.S. and international communications, technology, banking, chemical and retailing companies such as Paramount Pictures, IBM, Chase Manhattan Bank, Reebok, EuropCar, Rochester Tel, Owens-Corning, Monsanto and Ciba Specialty Chemicals.

She co-founded The Center for Executive Re-Invention and lectures to business audiences worldwide, including the Stanford University Graduate School of Business, as a member of the AVIRA faculty at INSEAD in France and as a member of the faculty of AMANA in Brazil.

Ms. Goss is the author of the Harvard Business Review article, "The Reinvention Roller Coaster: Risking the Present for a Powerful Future," (with Richard Pascale and Tony Athos). She is also a contributor to The Portable MBA in Strategy and will be featured in a forthcoming book called, Fast Forward - The Best Ideas on Managing Business Change, published by Harvard Business Review Press.

Ms. Goss is a graduate of Emerson College in Boston, Massachusetts, and the Mastery of Management, a graduate program delivered by the faculty of the Darden Business School at the University of Virginia.

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